Publicado el: 21/05/2024 a las 09:26
We often hear the claim: "Nobody reads long-form content anymore." It's true that the human attention span has diminished over time. Twenty years ago, it was approximately 2.5 minutes, whereas today, it is around 45 seconds.
However, evolving also means understanding and preserving our roots. Perhaps maintaining those 2.5 minutes, along with the "social business" concept that ASUTIL has championed for the past 25 years, is a crucial part of this evolution.
People will indeed focus on long content if it covers topics they are passionate about. This is why we have meticulously curated the program for the ASUTIL conference sessions and organized numerous social activities.
We promise you will be engaged for far longer than 45 seconds during our networking lunches, coffee breaks, gala dinner and party, cocktail events, and Open Bar.
Engaging people requires skill, and we guarantee that you will develop these skills at ASUTIL, alongside fellow industry enthusiasts.
See you in Bogotá!